I wrote this piece on May 10, 2011. It was a look back at 1975 media coverage of global weather:
Inventing media reality
Here comes global cooling
May 10, 2011
I offer this piece, not to dig into the science, but to show how strong the media effect is. Thirty-five years ago, newspapers and magazines were drumming up support for a global cooling scare.
Notice the language in this April 28, 1975, Newsweek article, “The Cooling World,” by Peter Gwynne. It has the same rhythms today’s warming pieces display, the same transitions, the same reliance, of course, on experts.
It’s all about INVENTING REALITY, because the 1975 Newsweek reporter—or today’s highly confident journalists and smirking pundits—have no idea what they’re talking about. They’re simply taking their cues from people they accept as experts. And then fabricating the whole business. Cooling, warming—none of them [journalists] has ever really thought about the state of the science. None of them has even turned a layman’s mind, armed with some degree of logic, to the statements and methods of the climate researchers. They’re personally clueless.
Their editorial meetings should really go this way: “Okay, boys, we’ve got the quotes from the expert researchers, so now we know which way to go. It’s cooling (or warming). From here on out, make it up. Make it sound somber, inject apprehension and fear, you know how it works. We want that dignified tone in our pieces. Of course, we have no idea what the hell we’re doing. Not really. We’re just the messengers. But who cares? Give it your best shot. Invent reality.”
Newsweek, April 28, 1975. The ironies in this piece, knowing what we know now about the warming media campaign, are so thick you’ll need a de-fogger. And if you think the subsequent media shift from cooling to warming was simply a matter of discovering new iron-clad data, I have a villa in the center of the Arctic I’m dying to sell you. Here is the 1975 Newsweek article:
“There are ominous signs that the Earth’s weather patterns have begun to change dramatically and that these changes may portend a drastic decline in food production – with serious political implications for just about every nation on Earth. The drop in food output could begin quite soon, perhaps only 10 years from now. The regions destined to feel its impact are the great wheat-producing lands of Canada and the U.S.S.R. in the North, along with a number of marginally self-sufficient tropical areas – parts of India, Pakistan, Bangladesh, Indochina and Indonesia – where the growing season is dependent upon the rains brought by the monsoon.”
“The evidence in support of these predictions has now begun to accumulate so massively [!] that meteorologists are hard-pressed to keep up with it. In England, farmers have seen their growing season decline by about two weeks since 1950, with a resultant overall loss in grain production estimated at up to 100,000 tons annually. During the same time, the average temperature around the equator has risen by a fraction of a degree – a fraction that in some areas can mean drought and desolation. Last April, in the most devastating outbreak of tornadoes ever recorded, 148 twisters killed more than 300 people and caused half a billion dollars’ worth of damage in 13 U.S. states.”
“To scientists, these seemingly disparate incidents represent the advance signs of fundamental changes in the world’s weather. The central fact is that after three quarters of a century of extraordinarily mild conditions, the earth’s climate seems to be cooling down. Meteorologists disagree about the cause and extent of the cooling trend, as well as over its specific impact on local weather conditions. But they are almost unanimous in the view that the trend will reduce agricultural productivity for the rest of the century. If the climatic change is as profound as some of the pessimists fear, the resulting famines could be catastrophic. ‘A major climatic change would force economic and social adjustments on a worldwide scale,’ warns a recent report by the National Academy of Sciences, ‘because the global patterns of food production and population that have evolved are implicitly dependent on the climate of the present century’.”
“A survey completed last year by Dr. Murray Mitchell of the National Oceanic and Atmospheric Administration reveals a drop of half a degree in average ground temperatures in the Northern Hemisphere between 1945 and 1968. According to George Kukla of Columbia University, satellite photos indicated a sudden, large increase in Northern Hemisphere snow cover in the winter of 1971-72. And a study released last month by two NOAA scientists notes that the amount of sunshine reaching the ground in the continental U.S. diminished by 1.3% between 1964 and 1972.”
“To the layman, the relatively small changes in temperature and sunshine can be highly misleading. Reid Bryson of the University of Wisconsin points out that the Earth’s average temperature during the great Ice Ages was only about seven degrees lower than during its warmest eras – and that the present decline has taken the planet about a sixth of the way toward the Ice Age average. Others regard the cooling as a reversion to the ‘little ice age’ conditions that brought bitter winters to much of Europe and northern America between 1600 and 1900 – years when the Thames used to freeze so solidly that Londoners roasted oxen on the ice and when iceboats sailed the Hudson River almost as far south as New York City.”
“Just what causes the onset of major and minor ice ages remains a mystery. ‘Our knowledge of the mechanisms of climatic change is at least as fragmentary as our data,’ concedes the National Academy of Sciences report. ‘Not only are the basic scientific questions largely unanswered, but in many cases we do not yet know enough to pose the key questions’.”
“Meteorologists think that they can forecast the short-term results of the return to the norm of the last century. They begin by noting the slight drop in overall temperature that produces large numbers of pressure centers in the upper atmosphere. These break up the smooth flow of westerly winds over temperate areas. The stagnant air produced in this way causes an increase in extremes of local weather such as droughts, floods, extended dry spells, long freezes, delayed monsoons and even local temperature increases – all of which have a direct impact on food supplies.”
“’The world’s food-producing system,’ warns Dr. James D. McQuigg of NOAA’s Center for Climatic and Environmental Assessment, ‘is much more sensitive to the weather variable than it was even five years ago.’ Furthermore, the growth of world population and creation of new national boundaries make it impossible for starving peoples to migrate from their devastated fields, as they did during past famines.”
“Climatologists are pessimistic that political leaders will take any positive action to compensate for the climatic change, or even to allay its effects. They concede that some of the more spectacular solutions proposed, such as melting the Arctic ice cap by covering it with black soot or diverting arctic rivers, might create problems far greater than those they solve. But the scientists see few signs that government leaders anywhere are even prepared to take the simple measures of stockpiling food or of introducing the variables of climatic uncertainty into economic projections of future food supplies. The longer the planners delay, the more difficult will they find it to cope with climatic change once the results become grim reality.”
That’s Newsweek in 1975. Sounds like science, must BE science, right? What else do you want? You’ve got experts weighing in, plus standard journalistic sentences, plus familiar rhythm and flow. It all adds up to…credibility. And possibly, a few of you who’ve been living in Florida for the past 60 years have parkas, snow shoes, snow plows, and audiocassettes on igloo- building in a shed. You bought these items in 1975. Because reality was what media said it was. Just like now.
So buy extra sunscreen and line up for your COVID shot in the arm, with full confidence.
Reprinted with permission from Jon Rappoport’s blog.